Start date
September 28, 2026
Enhance your professional profile by applying AI, and thus boost your strategic and innovation skills
Start date
September 28, 2026
Duration
12 months
Credits
60 ECTS
Exams
Online and/or in person
Format
Online
Degree
Accredited
Boost your competitiveness with an AI certification
AI is fully integrated into the program so that, from day one, it becomes a key part of your learning experience.By the end of the program, you will earn a university microcredential in Strategic Business Simulation with AI, certifying your ability to effectively use tools such as ChatGPT. This will help you stand out in the job market and strengthen your professional profile.
Work with tools such as ChatGPT to model strategic scenarios, analyze complex decisions, and develop data-driven proposals.

Use AI to create value propositions, develop strategic prototypes, and solve real-world challenges using methodologies such as Design Thinking.

Strengthen your ability to make decisions in uncertain environments through simulations and advanced AI-supported analysis.

Learn to interpret and visualize business data using AI to anticipate challenges in dynamic environments.

We comply with the teaching and learning standards set by the European Higher Education Area, from an inclusive and innovative approach. An academic excellence that is possible thanks to the sum of your effort, the professional experience of our teachers and the commitment of the personal advisors. Get a unique international profile.
In this MBA, you will gain expertise in strategic management, innovation, marketing, finance, and operations and logistics. Working in high-performance teams, you will develop deep, business-oriented knowledge.
As part of the online MBA, you’ll gain access to the Harvard ManageMentor® program, where you can earn a diploma in Leading People.
You’ll develop the skills to motivate teams, build strong working relationships, and guide people toward achieving results. You’ll also learn how to create an environment where individuals and teams can perform at their full potential.
Through UNIR’s collaboration with Harvard Business Publishing Education (HBP), you can benefit directly from the Harvard ManageMentor® experience.

95% of UNIR MBA students are employed. Our 100% online methodology is designed to fit around your personal and professional life.
If you have extensive experience or a management background, speak with one of our advisors about the Executive MBA.
At UNIR’s School of Economics and Business, we offer a service that provides the tools, guidance, and connections you need to successfully launch your business project.
What do you gain from applying to this service?
The program is available to UNIR’s School of Economy and Business students who successfully complete the application process. Places are limited for each intake.
Learn from real cases used at Harvard through the online case method.
In live classes, you’ll replicate the dynamics of companies such as Netflix, HP, Vueling, Applus+, and Dell, among others. Working in multidisciplinary teams, you’ll be expected to make action-oriented, real-world decisions.
You will also have the opportunity to participate in an exclusive UNIR program with RED Proyectum, a corporate platform that allows you to develop your Master’s thesis based on real business challenges faced by companies. Upon completion, you will receive an academic certificate to strengthen your CV.




You may apply to have your internship requirement (6 ECTS) recognized if you can demonstrate at least one year of full-time experience, or the equivalent part-time experience, performing tasks related to the competencies covered in the program.
To do so, you will need to submit:
If you do not yet have professional experience, you can complete your internship—either virtually or in person—with over 1,700 leading companies.
Lead the future of marketing with AI. Learn how to combine data, creativity, and automation to drive growth, improve performance, and deliver high-impact digital strategies.
Become the leader organizations are looking for. A practical program designed to help you develop your leadership skills, manage teams, and drive change in dynamic, results-oriented organizations.
Become a key player in the future of business. A strategic program designed to help you integrate AI into business operations, improve processes, and enhance decision-making—no technical background required.
Enhance your MBA by choosing a specialization track that provides additional credentials, helping you strengthen your profile and expand your career opportunities.
Business and academic recognitions
The most prestigious associations in business endorse us
UNIR is the only spanish university member of the four most prestigious associations in the academic world in the business area.
Certified by ANECA, according to the AUDIT model
All the official academic degrees of the Faculty of Economy and Business have the seal of quality awarded by the National Agency for Evaluation and Accreditation, the body in charge of guaranteeing the quality of the degrees taught in the Spanish university system in line with the European Higher Education Area (EHEA).

UNIR: a 5-star university, according to QS Stars
UNIR achieves the highest rating from the renowned British consultancy. We are among the best online universities in the world after widely surpassing all the requirements in a rigorous audit focused on excellence and educational quality.
UNIR, the world’s first online university in Spanish, according to Times Higher Education
The prestigious magazine THE, which publishes one of the three most influential rankings in the field of international higher education, recognizes UNIR in 2024 as the first Spanish-speaking online university in the world.
Leaders in educational innovation, according to Forbes
Forbes places us among the three best universities in Spain and as the first online. In addition, it highlights UNIR as a global benchmark in online training for its methodology and the interactive experience it offers its students, as well as its recognition in the most relevant international rankings.

This MBA is designed not only for professionals with a background in business or economics, but also offers a multidisciplinary learning experience for those from other fields—such as engineering, healthcare, or marketing—who aspire to move into management roles.
It provides a global, strategic perspective applicable across a wide range of industries.
If you’re looking to move into leadership roles, stay up to date, strengthen your skills, or launch your own business, UNIR’s MBA is for you.
Over 3,000 professionals have completed UNIR’s MBA to advance their careers.
In the months following graduation, 3 out of 4 graduates report career growth and salary improvement, reflecting the program’s strong impact on employability.
As a UNIR MBA student, you will work on real business challenges faced by companies such as Netflix, Hewlett Packard, Vueling, Imaginarium, Molson Canada, Benetton, Applus+, and Dell Online. UNIR is a pioneer in delivering the Case Method in an online format.
Each case is:
Unlike traditional approaches, this is not an individual assignment followed by correction. Instead, the process emphasizes interaction, discussion, and decision-making, closely replicating how teams operate in real companies.
In the final session, each team presents its conclusions, and the professor highlights the strengths and weaknesses of different approaches, allowing all participants to learn from multiple perspectives.
All sessions are recorded, so you can review them whenever needed.
UNIR’s MBA offers flexible formats designed to adapt to your situation, with two intakes per year: April and November.
UNIR offers partial funding options through scholarships from various institutions.
Tuition can be paid in full or in installments, with an additional discount available for upfront payment.
If you are interested in this field of study, we recommend the following related degrees offered at UNIR, which you may also find of interest:
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